MARKETING RESEARCH
Regardless of the field of your business, you will only be successful if clients appreciate the product or service you are offering and if they accept to pay the price demanded for them to buy it.
Rarely do people buy various objects only for the sake of having them; they buy things that help them fulfill their needs. That is why it is really important to resort to market research to obtain such information.
Market research should be conducted very seriously, and its results should be assessed with great attention and discernment.
Our specialists portray things as they are, not as we would like them to be!
Before launching a new product or service, it is necessary to undergo the following steps:
- To establish the market position;
- To define the product or service;
- To identify potential clients, their needs and expectations;
- To determine the price the clients are willing to pay;
- To identify the quality that clients want;
- To know the competition, its strengths and weaknesses, and its offer;
- To discover the best means to communicate the message to potential clients;
- To establish the targets of the ad campaign;
- To estimate the market share that will be held.
“Marketing research is the function that connects the consumer, the client and the public to the marketing specialist.”
Ph. Kotler and Gary Armstrong
That is why market and customer opinion research, which is crucial in knowing and obtaining information, represents the essential condition in designing marketing plans and strategies.
The results of research can indicate gaps or mismatches in the surveyed market. In this case we will carefully set out to remedy them. This is not wasted time, but rather a gain in terms of the quality and accuracy of information which will later be used in the decision making process.
Very important: Market research is a continual process of assimilating information, essential in making well-grounded decisions. It is an uninterrupted process. Tomorrow’s market will not be the same. Having the best possible information about the market, all the time, is the key to success on that market!
Xelerate International is a provider of integrated services and, thus, a company capable of offering the full range of market research methods.
The quality of data collection services, the accuracy of the data, their analysis and interpretation, as well as the specialized consultancy services delivered to telecommunications, commerce, tourism, constructions, media, human resources, public and private companies – have all contributed to the success of our clients.
We provide you solutions for:
- Market research;
- Social and opinion research;
- Marketing research;
by means of customized methods and techniques depending on the needs of every client.
The services we provide are:
- Desk research;
- Qualitative research:
Focus groups;
Depth interviews;
Mini-groups;
Case studies;
Observation. - Quantitative research
- Data collection through the following methods:
PAPI (Paper And Pencil Interviewing);
CAPI (Computer Assisted Personal Interviewing);
CAWI (Computer Assisted Web Interviewing);
CATI (Computer Assisted Telephone Interviewing)
MS (Mystery shopping). - Data processing;
- Data interpretation and analysis;
- Renting of a Focus Group room containing state of the art equipment and facilities.
Our team has considerable academic and practical experience, providing clients with professional activity at high efficiency and quality standards.
We help you make the most efficient decisions!
