FEMALE BRAIN & CHOCOLATE
1-day course

GOALS

Women are responsible for decisions concerning purchases in almost 80% of cases. Nevertheless, only a few companies try to understand how to communicate with women properly and how to organize their structure in harmony with them. Furthermore, in the management field nobody has attempted yet to approach them in the right way… As far as we are concerned, we think that the easiest way to a woman’s heart – and brain – is through her stomach.

PARTICIPANTS

Anybody – woman or man – operating in the marketing, communication or sales relationships fields, who wants to deepen his/her knowledge about the female brain’s functioning; the objective is to understand the mechanisms and the decision making processes behind women’s behaviors in order to conceive more effective communication campaigns.

PROGRAM

A Market for Women

  • A brain’s gender: different hemispheres
  • “Masculinization” and “Feminization”
  • Hormones and brain
  • Differences making a difference

The “Pink” Marketing Model

  • General overview
  • Social values
  • Critical elements: life and time
  • Strategies to focus on
  • Keys to communication

Female Values

  • What women love
  • What women are proud of
  • Differences between men and women
  • Similarities between men and women – that we take too much for granted
  • What women don’t want, don’t do or are not interested in
  • What women expect or are open to – which men, on the other hand, refuse

Answers Women Would Like to Have

  • Advertising
  • Internet
  • Products’ packaging

Female Decision Making Process on Purchasing: Strategies and Tactics

  • Assessing the company
  • Defining an action plan
  • Getting into the game
  • Surviving the first cut

For more information about the training programs offered by Xelerate International, our consultants are always available on the phone: +4 021 3125707.